“Wise Family Business” book recently released by IMD Professor Joachim Schwass
The book co-authored by Anne-Catrin Glemser focuses on family identity and brand success
“Wise Family Business” a book by IMD Emeritus Professor Joachim Schwass and Anne-Catrin Glemser was recently published by Palgrave Macmillan. It aims to help families in business to identify new and better ways of achieving longevity, sustainability and performance. The book presents ground-breaking new insights and practical examples from a range of growing family businesses in which the owning families are visible and, in most cases, have branded the business with their family name.
This comprehensive and important study explores how family identity has the power to tie together families in business and leverage their values when developing and sharing the owner’s vision with their stakeholder communities. Developing a family business identity is key when building and managing an authentic, recognizable and trusted brand. It argues that family businesses that have successfully translated strong identities into strong brands are not only perceived as attractive employers but also add meaningful value to the business over generations.
Find out more and purchase “Wise Family Business”
IMD is a pioneer in the field of family business and is home to the IMD Global Family Business Center.