Lalin Anik is a visiting professor at IMD and Associate Professor of Marketing at Vrije University Amsterdam, where she also serves as Director of the MBA in International Business Program.
Anik is an award-winning behavioral scientist who leverages insights from social (dis)connections to help organizations build resilience. She helps leaders make more conscientious decisions and brings the human connection into both the workplace and consumer relationships to foster atmospheres of psychological safety, trust, well-being, happiness, and productivity.
Her research has been published in top academic journals and featured frequently by media outlets including Bloomberg, CNN, Forbes, Harvard Business Review, The New York Times, National Public Radio, Scientific American, The Washington Post, and The Wall Street Journal.
Anik is also an acclaimed teacher who brings her knowledge and experience in consumer behavior, behavioral economics, and psychology to a range of interesting and contemporary courses, workshops, and keynotes. From the science of behavior change and decision-making to the dark side of marketing and leadership, her teachings challenge the impersonality pervading modern business and cultivate new positive behaviors that unlock vast competitive advantages.
Throughout the past two decades, Anik has taught in MBA and Executive (open and custom) MBA programs at Columbia Business School, University of Virginia’s Darden School of Business, Duke University’s Fuqua School of Business, and Harvard Business School. She has also taught at and consulted with numerous firms and governments. She was named the 2019 MBA Professor of the Year as well as one of the 2019 Best 40 Under 40 MBA Professors” by Poets&Quants. During her time at the University of Virginia’s Darden Business School, she was recognized several times by students as the Faculty Marshall, Outstanding Faculty, and as a vocal Diversity, Equity, and Inclusion advocate.
Originally from Istanbul, Turkey, Anik has found new homes first in the US and most recently in Amsterdam. Once a professional swimmer, she now spends her days doing sports, following arts, gaming, dancing, and finding new ways to make life more colorful.