Flipping the script: an IMD masterclass on profit-driven sustainability
Scores of business books have promoted the wisdom that if a business embraced sustainability – doing good for the planet and society – customers and profits would follow. But, as the experience of companies shows, it’s not so simple. Our research reveals that companies must flip their conventional sustainability thinking. Rather than ask, “how can we make our offerings more sustainable?” companies should ask, “how can we use sustainability to improve the performance of our products, sell them for less, make them cheaper to use, or all of the above?”
In this session, led by Goutam Challagalla, IMD Professor of Strategy and Marketing, we will explore how reframing sustainability as an innovation game can transform business performance. You will learn how sustainability can become a critical enabler – not an add-on with extra costs, but an intrinsic, value-generating element of your offerings. Even customers who don’t prioritize sustainability will seek out these products simply because they outperform the alternatives.
What this masterclass will unpack:
- Why conventional approaches to sustainability fall short of delivering true business impact.
- How to flip your sustainability mindset to unlock new sources of competitive advantage.
- Using sustainability to drive product performance, reduce costs, and enhance customer appeal.
- How leading companies are embedding sustainability as a value-generating element in their offerings.
Following the session, you’ll have the chance to engage directly with our Program Advisors, who will offer:
- A comprehensive overview of IMD’s sustainable business program portfolio
- Insight on how our programs can align with your professional aspirations
- Answers to all your questions about our sustainable business programs and more
Agenda
- 12:00 – 12:45: Sustainability masterclass “Rethinking sustainability for profit” with Professor Goutam Challagalla
- 12:45 – 13:00: Introduction to IMD sustainable business programs with our Program Advisors, followed by a Q&A
Please note, this event will not be recorded. This is a unique opportunity to experience the IMD learning journey live.
Program Advisor & Client Development Manager
Our experienced Advisors look forward to meeting you during this session. Feel free to ask any questions you have so they can guide you towards the IMD program that is fully aligned with your professional needs.
Come and join us for one of the next events below:
After submitting your registration, you will receive a confirmation email with the details of your online masterclass. A reminder will be sent to you before the event.
We look forward to meeting you online and answering any questions you may have.