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Hyundai’s AI strategy focuses on transforming vehicle design, manufacturing, and customer experiences through advanced AI technologies. The company is integrating AI across vehicle production to enhance efficiency and performance, employing AI-driven automation and robotics to streamline operations and improve product quality. Additionally, Hyundai uses predictive AI systems for vehicle maintenance, enabling the detection of potential issues before they arise.

In terms of customer-facing innovations, Hyundai has incorporated AI into its CRM systems to personalize customer interactions and increase satisfaction. AI-powered features, such as the panoramic curved display and dual wireless charging in the Santa Fe compact SUV, enhance the driving experience by improving visibility and adding luxury elements. Hyundai also uses AI to analyze customer feedback, ensuring product improvements are aligned with consumer needs. In 2022, the company established a semiconductor development group. Following this, in 2023 it invested in Canadian chipmaker startup, Tenstorrent, aiming to integrate advanced AI chips into future mobility solutions.

2024 AI-related highlights

• Plans to launch a specialized AI voice assistant and infotainment system in 2026, collaborating with Naver for enhanced features. (Jan 2024)
• HD Hyundai partners with Palantir to develop military unmanned surface vehicles (USVs) by 2026, enhancing autonomous navigation capabilities. (Apr 2024)
• Hyundai Motor Group launches DAL-e Delivery and Parking Robots at Factorial Seongsu in Seoul, enhancing robotic services and efficiency in smart office environments. (Jun 2024)
• Hyundai Motor Group’s Robotics LAB wins three awards, including two Best of Best titles, at the 2024 Red Dot Design Award for its innovative robots. (Jul 2024)
• Showcases its smart city vision at the World Smart City Expo 2024, integrating technology for enhanced mobility, energy, and logistics. (Sept 2024)