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    In 2023, Meta doubled down on its commitment to AI, signaling a pivotal shift in the company’s strategy. CEO Mark Zuckerberg’s vision centers around positioning Meta as an AI leader, supported by the development of advanced AI models, such as Llama 3, and investing in developing world-class computer infrastructure. 

    Despite the challenges and criticisms it faces, Meta has remained steadfast in its open-source AI strategy. It released its Llama models to the public; while keeping specific product implementations proprietary, a move designed to foster innovation and establish industry standards. Meta’s extensive data resources, drawn from billions of public posts on Facebook and Instagram, provide a significant advantage in training these models. The Meta AI assistant, powered by the advanced Llama 3, is seamlessly integrated into Facebook, Instagram, WhatsApp, and Messenger offering users AI-powered capabilities to enhance their interactions and experience.

    Meta AI, Meta’s AI research lab, is led by Yann LeCunn – a renowned computer scientist and pioneer in deep learning. The lab has delivered various breakthroughs, which have revolutionized image and video recognition tasks.

    2024 AI-related highlights

    • Establishes a dedicated team, and partners to combat disinformation and AI harms ahead of EU elections. (Feb 2024)
    • Partners with Misinformation Combat Alliance to launch a fact-checking helpline amid AI-generated fake news. (Feb 2024)
    • Launch of Meta AI built with Llama 3. A new AI assistant across Meta’s apps (April 2024)
    • Meta’s AI-enabled Ray-Ban smart glasses enhance user experience with voice prompts, image recognition, and translation features. (Apr 2024)
    • Announces forthcoming integration of its AI assistant, Meta Llama 3, into WhatsApp, Instagram, and Facebook. (May 2024)
    • Meta plans to use users’ public posts and photos to train its generative AI, sparking privacy concerns. (Jun 2024)
    • Release of Llama 3.1 405B, the first frontier-level open-source AI model (July 2024)
    • Introduces new AI features on WhatsApp, enabling real-time conversations, photo editing, and smarter responses. (Sept 2024)
    • Developing an AI search engine to rival Google and Bing, focusing on personalized, conversational information delivery. (Oct 2024)
    • Launches Llama 3.2, its first multimodal AI model with vision and voice capabilities, featuring customizable options. (Oct 2024)