Need to transform? Understand the best way forward strategically
NEW - Digital Strategy
Using digital transformation to boost your competitive advantage

Boost your digital strategy: fast!

To take advantage of opportunities created by new digital technologies, you need to transform your company’s strategy.

This often entails building digital platforms or engaging in a collaborative ecosystem with digital giants, such as Alibaba, Amazon, Apple, Google, or Uber.

But such strategies are hard to get right, as platforms and ecosystems are hard to manage.

Digital Strategy (DS) provides you with a framework for developing digital strategies and highlights the related challenges through examples of successful and unsuccessful companies.

You leave the program with several strategic plans ready to test in your organization and in the marketplace.


Understand how to launch multi-sided platforms and digital ecosystems


Develop your Internet-of-Things strategy to connect with other platforms


Monetize your platforms, and derive the greatest possible value from big data and artificial intelligence


Sharpen your digital strategy by anticipating and responding to strategic moves from your competitors and internet giants

You and your class


You are responsible for developing and implementing a digital strategy for your organization, and you want to make sure you are choosing the best way to move forward.

Your class is individually put together through a selection process to ensure that you experience the most impactful learning with a truly diverse group of global peers. Your class will become a trusted resource, encourage your learning journey and surprise you in many unanticipated beneficial ways both during and beyond your classroom experience.

4 / 10
Market incumbents will be displaced
3 yrs
time to significant disruption
View disruption as existential threat
Companies actively responding

By now many firms have understood the importance of digital transformation but few have managed to develop a full-fledged digital strategy.

Misiek Piskorski

Program Director

Next start & fee
Program length: 2.5 days


CHF 4,950

Digital Strategy


To apply, please download the application form (PDF), fill it in, save or print the completed form and send it by e-mail or fax, respectively, to the IMD Information and Registration Office.

Download application form

Tentatively reserve

To tentatively reserve a place, please download the reservation

Download tentative reservation form

Important note

Please note that you can view and fill out the form using versions 8, 9 or 10 of either Adobe Reader or Acrobat, but to save the form to your computer you must use Adobe Acrobat.

Special offer

Preferential pricing for Leading Digital Business Transformation alumni

More Digital Transformation Programs @IMD
Execution Leadership Programs
Leading Digital Business Transformation (LDBT)
Leveraging digital innovations to transform your business

Designed for business leaders and senior managers who want to develop a strategic roadmap for digital business transformation in their organizations.

Learn more
Digital Execution (DE)
Bringing digital strategy to life

Experiment with the latest techniques used by agile companies and discover the most effective ways to carry out digital transformation capably and quickly across your organization.

Learn more
How do you compare to your peers?

Identify your opportunities for career development.


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