Rosa Chun is Professor of Corporate Reputation, Ethics and Marketing at IMD.

Professor Chun’s research and consultancy work have focused on developing corporate reputation as a strategic framework for senior management. Her work demonstrates how firms’ financial and non-financial performance are linked to their superior internal reputation, ethical leadership and media comments during a crisis. These findings are based on extensive empirical work with service businesses such as retailers, business schools and catholic churches internationally. Her latest work on ethics focuses on industry competitiveness and the role of counterfeit brands, environmentalism and professional ethics. Her works have been published with the Strategic Management Journal, Harvard Business Review, Journal of Academy of Marketing Science and Industrial Marketing Management among others, and featured in the Financial Times and Marketing Week.

Prior to joining IMD, Professor Chun held a Chair in Business Ethics and Corporate Social Responsibility at Manchester Business School, where she taught marketing, strategy, reputation and social responsibility. At MBS, she was also involved with designing and directing the executive and full-time masters program for corporate communications and reputation management. Professor Chun has taught executive courses and served as a consultant to private and public organizations in the U.K, Ireland, The Netherlands, Switzerland and Jamaica in areas such as reputation management, business ethics, brand, leading change and strategic implementation.