Bettina Büchel has been Professor of Strategy and Organization at IMD since 2000. Her current research topics include strategy implementation, new business development, strategic alliances and change management.

She is Director of the public program Orchestrating Winning Performance as well as several partnership programs. She has worked extensively with companies such as Nestlé, Allianz, Evonik, Commerzbank, Nilfisk-Advance and others in developing strategic priorities, implementating strategic initiatives and managing change.

Professor Büchel is of German origin. She received her bachelor of economics and public administration at the University of Constance, Germany, her Masters of Human Resources and Industrial Relations at Rutgers University, USA and her PhD at the University of Geneva, Switzerland. After obtaining her PhD, she worked as an Assistant Professor at the Asian Institute of Technology in Bangkok where she was teaching MBA and PhD students from across Asia.

Based on her work with companies, she has written numerous case studies on organizations all over the world such as Nestlé, Barclays, SGS and Best Buy. She won an EFMD case award for the case: “Negotiating for a Cellular License in Egypt”. She has also developed simulations on the topic of execution, e.g. Strategic Feat.

Bettina Büchel has also published books on strategy execution, facilitation change, organizational learning, comparative human resources management, joint venture management and communication technology-enabled knowledge organizations. Her academic articles have appeared in leading journals such as the Journal of Management Studies, Journal of World Business and Sloan Management Review.