Book Club
Customer Centricity
On 18 July, Join us for an insightful webinar exploring the transformative power of customer centricity through the lens of Peter Fader's renowned trilogy of books.
Register belowÂ
Explore the core principles and actionable strategies outlined in Customer Centricity: Focus on the Right Customers for Strategic Advantage (2020), The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value (2018), and The Customer-Base Audit: The First Step on the Journey to Customer Centricity (2022), as Peter Fader, Professor of Marketing at The Wharton School of the University of Pennsylvania, joins Sarah Toms, Chief Learning Innovation Officer at IMD, to discuss the key learning points.
Time: 12:00 (CEST)
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I by IMD Book Club
From the journey of senior executives to issues of gender and data bias, each month, we’ll discuss one recently released book, and add a new one to the list, so you'll be able to plan ahead.
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