Book Club

A new mindset for doing business: The Activist Leader

Join Lucy Parker, co-author of The Activist Leader, and Heather Cairns-Lee, Affiliate Professor of Leadership and Communication at IMD, for the I by IMD Book Club on 28 March at 12pm CET as they discuss the key learning takeaways from the book.

Register below

In today’s world, successful business leaders must prioritize delivering societal value alongside financial gains. It’s no longer acceptable to focus solely on one at the expense of the other. This requires a willingness to view your business through the lens of an activist to understand its role and impact on the world.

This poses a significant problem for both society and business alike. Societal issues are increasingly becoming business concerns, requiring companies to respond credibly or face severe consequences. This introduces a new level of risk for business leaders and necessitates a fresh set of skills and capabilities.

There are leaders today at all levels of business with an activist mindset. They’re upending the usual dynamic where corporations are always seen as the bad guys, the perpetrators, or the cause of the many issues facing the world. Whether you are an experienced senior leader, managing your first team or aspiring to a leadership position, you will benefit from this webinar.

Date: 28 March 2024

Time: 12:00 CET

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“Most people feel powerless when they look at the world’s problems – but if you’re a leader in a big business, you’re not powerless. Whether you’re a top executive or earlier in your working life, thinking like an activist can have a transformative impact – for yourself, your business, and broader society.”