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  Professor Adrian Ryans 00

Professor Adrian Ryans

British and Canadian
Marketing and Strategy
PhD Stanford University


Adrian Ryans teaches in the following IMD programs:
Orchestrating Winning Performance (OWP)
Mastering Technology Enterprise (MTE)


Adrian Ryans is a Professor of Marketing and Strategy at IMD.

His areas of interest include marketing strategy and strategic market planning. He has particular expertise in business-to-business marketing and in strategic responses to low cost competition.

Adrian Ryans earned his BA Sc in engineering from the University of Waterloo in Canada and his MBA and PhD degrees from Stanford University.

Before joining IMD Professor Ryans was on the faculty of the Richard Ivey School of Business in Canada, where he served as Dean of the Ivey Business School. He was formerly Assistant Professor and Associate Professor of Marketing at the Graduate School of Business, Stanford University. He was also a Visiting Professor of Marketing at INSEAD in 1985-86 and at IMD in 1996.

Adrian Ryans’ research interests center around how best to meet the challenge posed by low cost competition and strategic market planning. He has published numerous articles in books and journals.

Professor Ryans was lead author on Winning Market Leadership in Technology-Intensive Businesses published by John Wiley & Sons in 2000. He is author of a forthcoming book on strategic responses to low cost competition.

Professor Ryans has designed and taught on executive programs for organizations in North America, Europe, Australia and Asia, including General Electric, Bank of Montreal, Medtronic, Borealis, Saurer, Vestas, IBM, Boeing, National Semiconductor, BioWare, ASML, Holcim, Varian, Hoechst, Keithley Instruments, Amgen, Fluke, Noranda, LSI Logic, Hutchison Port Holdings and Qualcomm.

His consulting interests center around business-to-business marketing and strategic market planning. He has served as a consultant to a number of leading companies around the world, including General Electric, Bank of Montreal, Tektronix, Hewlett-Packard, National Semiconductor, LSI Logic, Trojan Technologies and Fluke.

Adrian Ryans received a National Post Leader in Management Education Award in 1999 for his outstanding contribution in teaching, research and administration in Canada. He also received a Faculty of Engineering Alumni Achievement Medal from the University of Waterloo in 1997.

Publications, Cases, Projects

Adrian Ryans is the author of numerous articles, case studies and projects in the above mentioned fields. Find out more information about Adrian Ryans' publications :

All publications of Adrian Ryans
All cases of Adrian Ryans
More about IMD projects


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