Share
Facebook Facebook icon Twitter Twitter icon LinkedIn LinkedIn icon Email
AI and Ethics

Brain Circuits

How to use AI to help DEI: pitfalls, key actions, and checklist

Published June 2, 2025 in Brain Circuits • 4 min read

AI has a significant role to play in improving DE&I, but you can’t rely on it to solve all your diversity and inclusion challenges. Below are two common pitfalls to avoid, four key actions to ensure AI solutions support DE&I, and a checklist of questions to ask yourself.

Two common pitfalls

1. Bias in the data

The data used to train AI for HR solutions often contains significant biases: samples do not offer an accurate cross-section of local or (for multinationals) global society and tend to focus on white male candidates.

You must ensure that the data used to train AI systems is diverse in terms of age, ethnicity, gender, nationality, and any other relevant and identifiable dimension.

2. Lack of data

There are aspects of DE&I where employers’ ability to collect and hold relevant data is limited. One reason is the law: in many countries, it’s illegal to collect data relating to sexual orientation. And, where data is available, it’s likely to be based on self-reporting, which carries its own challenges and may be incomplete and (very) unreliable. Remember that these laws exist for a good reason – same-gender sexual activity is considered a crime in many parts of the world and, in some instances, is punishable by imprisonment, or even death.

Four key actions to ensure AI solutions support DE&I

1. Increase pressure on providers

Ask potential suppliers tough questions when procuring AI solutions for use in your HR systems. What are the guarantees that the issues of bias, hallucination, and error have been ironed out?

2. Get assurances regarding data

Extract assurances about AI training data. Chief DE&I officers or DE&I counsel should be involved in procurement and set-up discussions. (See checklist below.)

3. Improve governance via AI boards

Consider creating “AI boards” to oversee AI use, with members including seasoned and thought-leading DE&I professionals.

4. Understand how evolving regulation affects you

As regulation emerges, you need to understand how it will work in practice. In the European context, the EU AI Act – the world’s first comprehensive AI law – represents a significant change.

Checklist: your AI inputs and outputs

Key questions to ask include:

  • Have we taken thorough steps to eliminate all kinds of bias right from the start?
  • Is our input sufficiently broad?
  • Does the output make sense?
  • Is this what we were looking for?
  • Does it reflect DE&I in the ways that matter to us?
  • Is it aligned with our DE&I strategy?
  • What – or, more importantly, who – is missing from these results?

Key learning

AI can be a powerful tool for realizing a more diverse, equitable, and inclusive future for business, provided you avoid the common pitfalls.

Authors

Chief Equity, Inclusion & Diversity Officer at IMD - Josefine van Zanten

Josefine van Zanten

Global HR Executive

Josefine has been active as an international HR Executive for most of her career, working in Fortune 500 organizations. As a Senior Vice President, she was in charge of departments of D&I, culture change, and leadership and organizational development. Her experience spans various industries including HP (IT), Royal Dutch Shell (Oil and Gas), Royal DSM (Life Sciences and Chemicals), and Holcim (Construction). Until early 2024, she served as the Chief Diversity, Equity & Inclusion (DE&I) officer at IMD, working as a Senior Advisor, EI&D, with global organizations.

Related

BC_AIleadership1

What AI-first leadership really looks like

June 3, 2025 • by Susanne May in AI

Brain Circuits What AI-first leadership really looks like by Susanne May Published June 3, 2025 in Brain Circuits • 3 min read DownloadSave Leadership in the AI era requires a major change...

Learn Brain Circuits

Join us for daily exercises focusing on issues from team building to developing an actionable sustainability plan to personal development. Go on - they only take five minutes.
 
Read more 

Explore Leadership

What makes a great leader? Do you need charisma? How do you inspire your team? Our experts offer actionable insights through first-person narratives, behind-the-scenes interviews and The Help Desk.
 
Read more

Join Membership

Log in here to join in the conversation with the I by IMD community. Your subscription grants you access to the quarterly magazine plus daily articles, videos, podcasts and learning exercises.
 
Sign up

Further reading: 

Thinking Fast and Slow by Daniel Kahneman 

Authors

Chief Equity, Inclusion & Diversity Officer at IMD - Josefine van Zanten

Josefine van Zanten

Global HR Executive

Josefine has been active as an international HR Executive for most of her career, working in Fortune 500 organizations. As a Senior Vice President, she was in charge of departments of D&I, culture change, and leadership and organizational development. Her experience spans various industries including HP (IT), Royal Dutch Shell (Oil and Gas), Royal DSM (Life Sciences and Chemicals), and Holcim (Construction). Until early 2024, she served as the Chief Diversity, Equity & Inclusion (DE&I) officer at IMD, working as a Senior Advisor, EI&D, with global organizations.

Related

BC_AIleadership1

What AI-first leadership really looks like

June 3, 2025 • by Susanne May in AI

Brain Circuits What AI-first leadership really looks like by Susanne May Published June 3, 2025 in Brain Circuits • 3 min read DownloadSave Leadership in the AI era requires a major change...

Learn Brain Circuits

Join us for daily exercises focusing on issues from team building to developing an actionable sustainability plan to personal development. Go on - they only take five minutes.
 
Read more 

Explore Leadership

What makes a great leader? Do you need charisma? How do you inspire your team? Our experts offer actionable insights through first-person narratives, behind-the-scenes interviews and The Help Desk.
 
Read more

Join Membership

Log in here to join in the conversation with the I by IMD community. Your subscription grants you access to the quarterly magazine plus daily articles, videos, podcasts and learning exercises.
 
Sign up
X

Log in or register to enjoy the full experience

Explore first person business intelligence from top minds curated for a global executive audience