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Center for Future Readiness

Enabling organizations in every industry to navigate a reality of constant disruption

Center for Future Readiness

Enabling organizations in every industry to navigate a reality of constant disruption

Businesses are experiencing a series of seismic shifts as a result of global developments and must stay on top of industry trends to prosper. The Center for Future Readiness assists leaders in navigating rapid and frequent changes, enabling them to overcome challenges, foster innovation, and prosper amidst uncertainty. We produce the Future Readiness Indicator, designed to measure a company’s readiness for deep, long-term secular trends.

by Howard Yu, IMD

How Coca-Cola refreshed itself in the face of changing tastes

by Howard Hu, I by IMD

Carmakers are mistaken if they think chip shortages are over – they need to reinvent themselves while there’s time

by Howard Yu, The Conversation

Featured Video

CNBC: Squawk Box

Companies like Coca-Cola, L’Oréal, and P&G have succeeded in both product innovation and end-to-end innovation, from material sourcing to social engagement. This dual strategy is driven by digital technology, automation, advanced analytics, and, increasingly, generative AI.

Consumer-packaged goods

Howard Yu recognized with 2023 Thinkers50 Strategy Award

IMD Professor Howard Yu received the award at the organization’s biennial gala in London, which also celebrated the induction of Professor Michael D Watkins into the Thinkers50 Management Hall of Fame.

News Stories

Tesla fends off hot competition from China to lead auto sector in Future Readiness Indicator

Automotive companies that scale capabilities like chipset design and software were found to be more future ready and therefore likely to keep growing.