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Business Competitiveness 2015: Digital Opportunities

The IMD World Competitiveness Center, a pioneering institution in the study of competitiveness, partners with Accenture to conduct a study about digital expectations, strategies, and practices in Austria, Germany and Switzerland. The study analyses the top 500 largest Austrian, German and Swiss companies and considers financial data from 2010 to 2014.

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Austria: Summary of Results

Only about half of the respondents (52%) perceive that the strategic value of digitization is realized by their company. Only 30% indicate that "digitization is actively promoted within the company"

Germany: Summary of Results

68% of respondents see the "increase of efficiency" as the most relevant aspect of digitization, while 50% see the "expansion into new business areas," and 37% consider the "digitization of products."

Switzerland: Summary of Results

62% of respondents assess the current degree of digitization at the industry level as mid-to-fully developed and the most relevant aspect of digitization is the "increase of efficiency" (81%).

Press Release Switzerland

Recognizing and then capturing the opportunities offered by digitization is at the heart of growth in Switzerland's 'Top500' leading companies, according to the latest annual Top500 study conducted by Accenture (NYSE: ACN) in collaboration with the IMD World Competitiveness Center.

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