Global Center for Digital Business Transformation

The center provides world-leading research and analysis on digital business transformation and prepares executives to take advantage of digital opportunities
We challenge the ideas that shape tomorrow's digital landscape by building, testing, and publishing practical and applied frameworks. These frameworks are based on data-driven insights from our interactions with thousands of executives a year.
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Books

Book
Hacking Digital
Topics: Digital, Transition, Leadership
By Michael R. Wade, Didier Bonnet, Tomoko Yokoi and Nikolaus Obwegeser - 7 September 2021

Since the start of the Covid-19 pandemic, digital adoption has accelerated rapidly and is showing no signs of slowing. What was once just desirable is now an essential part of any competitive business, and the phrase &…

Book
ALIEN Thinking
Topics: Digital
How do people come up with truly original ideas? For the past decade, the authors of this book have studied individuals who have made leaps of creativity-inventors, scientists, doctors, entrepreneurs and artists-and…
Book
Orchestrating Transformation
Topics: Disruption, Digital
By Michael R. Wade with James Macaulay, Andy Noronha and Joel Barbier - 25 February 2019
Company leaders feel the urgency to transform their organizations in the face of digital disruption. New rivals are digitizing whatever can be digitized to attack incumbents’ value chains, gaining marketing share,…
Book
Digital Vortex
Topics: Strategy, Digital, Disruption
By Michael R. Wade with Jeff Loucks, James Macaulay and Andy Noronha - 25 June 2016
Digital disruption sounds like another business buzzword - until it happens to your company. Seemingly out of nowhere, startups and other tech-savvy disruptors attack. Your customers bolt for the door and revenues stall.…

Featured Output

All about Digital

Article
‘The data monetization trend calls for a common framework, but we need to prioritize questions of trust’
‘The data monetization trend calls for a common framework, but we need to prioritize questions of trust’
By Arturo Bris - 29 September 2021
Article
The Future of Global Retail
The Future of Global Retail
Winter Nie, Mark J.Greeven, Yunfei Fang and James Wang - 27 September 2021
Article
Absa & IMD | Reimagining Banking with Africanacity
Absa & IMD | Reimagining Banking with Africanacity
Martin Králik and Hischam El-Agamy - 10 September 2021
Article
Hacking Digital
Hacking Digital
By Michael R. Wade, Didier Bonnet, Tomoko Yokoi and Nikolaus Obwegeser - 7 September 2021
Article
Alfa Bank (Kazakhstan): Digitalizing Through Agile Teams
By Benoit F. Leleux, Alexander Averbuch, Viacheslav Kostin, Denis Samokhvalov and Taku Yokoyama - 6 August 2021
Article
Michelin: Digital Transformation and Culture - Where the Rubber Hits the Road
By Didier Bonnet and Lisa Duke - 6 August 2021
Article
Putting knowledge into action with the IMD Case of the Month series
Putting knowledge into action with the IMD Case of the Month series
5 July 2021
Article
Focus on people and culture for digital transformation at scale
Focus on people and culture for digital transformation at scale
By Didier Bonnet and Michael R. Wade - 1 July 2021
Article
Discover the 3D secrets to true customer centricity
Discover the 3D secrets to true customer centricity
Article
The digital vortex is accelerating, but companies don’t have a clear plan how to move forward
The digital vortex is accelerating, but companies don’t have a clear plan how to move forward
By Michael R. Wade - 29 April 2021
Article
Impaakt: Harnessing Collective Intelligence to Improve ESG Ratings
By Benoit F. Leleux, Pablo Percelsi, René Rozendal, Pietro Valenzano Menada and Stefan Witschi - 9 April 2021
Article
Impaakt: Crowdsourcing Better ESG Ratings
By Benoit F. Leleux, Pablo Percelsi, René Rozendal, Pietro Valenzano Menada and Stefan Witschi - 9 April 2021

Speaker

Didier Bonnet
Professor Didier Bonnet
Affiliate Professor of Strategy and Digital Transformation

Didier Bonnet is Affiliate Professor of Strategy and Digital Transformation at IMD. Professor Bonnet research, teaching and consulting interests focus on digital economics, digital strategy, disruptive innovation and the…

Michael Wade
Professor Michael Wade
Professor of Innovation and Strategy Cisco Chair in Digital Business Transformation

BACKGROUND

Michael Wade is a Professor of Innovation and Strategy at IMD and holds the Cisco Chair in Digital Business Transformation. He is the Director of IMD’s Global Center for Digital Business Transformation. His…

Face to Face programs

Program
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Leading Digital Business Transformation
Digital innovations to transform your business
For business leaders and senior managers who want to develop a strategic roadmap for digital business transformation in their organizations.
Program
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Leading Digital Business Transformation
Digital innovations to transform your business
For business leaders and senior managers who want to develop a strategic roadmap for digital business transformation in their organizations.
Program
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Digital Execution
Driving business benefits from digital strategy
For business leaders or managers who are involved in digital business transformation, and are looking to successfully develop an execution plan.
Program
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Leading in the Digital Age
Leading your team through change
For individuals and/or teams who are managing other people and are seeking the skills to effectively lead in the face of digital transformation.
Program
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Artificial Intelligence
Harness your business strategy and growth with AI
Explore how AI impacts your business, your organization, society and what it will mean for ethics and business models.
Program
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TransformTECH
Inspiring technologies that can transform your business
For individual business executives and teams who are looking to gain a deeper understanding of the latest innovative technologies. This program is jointly designed by IMD and Swiss federal institute of technology, EPFL (…

Live and online programs

Program
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Digital Transformation Foundations
Improve your performance with a strategic roadmap for digital transformation
Get the right knowledge to guide your business through digital transformation. You will learn the what and the how of digital business transformation, exploring topics such as the dynamics of digital disruption, platform…
Program
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Digital Disruption
Competing in the Digital Vortex
Explore digital opportunities and threats, and design defensive and offensive strategies which bring the business competitive advantage.
Program
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Digital Disruption
Competing in the Digital Vortex
Explore digital opportunities and threats, and design defensive and offensive strategies which bring the business competitive advantage.
Program
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Digital Transformation in Practice
A practical, step-by-step approach to digital business implementation
Get ready to lead the implementation of your organization's digital transformation, equipped with actionable solutions and best practices.
Program
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Leadership Skills for the Digital Age
Leading at your best in the digital age
Explore key competencies and skills you need to lead effectively in a globally connected and constantly changing world.
Program
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Business Analytics for Leaders
Master digital analytics to drive innovation
Develop a high-level understanding of big data and digital analytics, and discover practical tools you can use to drive your data strategy.

Our Director

Michael Wade
Professor Michael Wade
Professor of Innovation and Strategy Cisco Chair in Digital Business Transformation

BACKGROUND

Michael Wade is a Professor of Innovation and Strategy at IMD and holds the Cisco Chair in Digital Business Transformation. He is the Director of IMD’s Global Center for Digital Business Transformation. His…

The team members

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Tomoko Yokoi
Researcher and Writer

Tomoko Yokoi (@tokoyokoi) is a Researcher and Advisor at the Global Center for Digital Business Transformation, IMD Business School in Switzerland. She is a Forbes Contributoron topics related to digital transformation…

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Jialu Shan
Research Fellow

Jialu's research areas include digital business transformation, business model innovation and new practices, and corporate governance practices. She is particularly interested in Asian market.

She obtained her PhD degree…

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Lazaros Goutas
Research Fellow

Lazaros is a Research Fellow at the Global Center for Digital Business Transformation. He previously held academic roles at Lougborough University, ETH Zurich and INSEAD Business School. He received his PhD from the…

Contributing Faculty

Biography
Didier Bonnet
Professor Didier Bonnet
Affiliate Professor of Strategy and Digital Transformation
Biography
Cyril Bouquet
Professor Cyril Bouquet
Professor of Strategy
Biography
Goutam Challagalla
Professor Goutam Challagalla
Professor of Marketing and Strategy
Biography
Carlos Cordon
Professor Carlos Cordon
Professor of Strategy and Supply Chain Management
Biography
Stéphane J.G. Girod
Professor Stéphane J.G. Girod
Professor of Strategy and Organizational Innovation
Biography
Mark Greeven
Professor Mark Greeven
Professor of Innovation and Strategy
Biography
Robert Hooijberg
Professor Robert Hooijberg
Professor of Organizational Behavior
Biography
Tawfik Jelassi
Professor Tawfik Jelassi
Professor of Strategy and Technology Management
Biography
Jennifer Jordan
Professor Jennifer Jordan
Professor of Leadership and Organizational Behavior
Biography
Amit Joshi
Professor Amit Joshi
Professor of Digital Marketing and Strategy
Biography
Stefan Michel
Professor Stefan Michel
Professor of Marketing and Service Management Dean of Executive MBA Program
Biography
Ralf Seifert
Professor Ralf Seifert
Professor of Operations Management
Biography
Howard Yu
Professor Howard Yu
LEGO Professor of Management and Innovation
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