Digital Business Agility

Through the Global Center for Digital Business Transformation's research and experience advising organizations along their digital transformation journey, we have identified a meta-capability we call “digital business agility.” Companies that possess digital business agility respond quickly and effectively to emerging threats to their business, and seize new market opportunities before their rivals. Digital business agility has three main pillars: hyperawareness, informed decision-making, and fast execution. 


Hyperawareness is the ability to detect and monitor changes in a business environment. By business environment, we mean the internal and external factors that impact a company’s competitive position.

Informed Decision-making

Informed decision-making is a company’s ability to make the best decision possible in a given situation. To do this, data collected as part of company hyperawareness must be analyzed, scaled, packaged, and distributed throughout the organization. 

Fast Execution

Fast execution is a company’s ability to carry out its plans quickly and effectively. It is likened to a culture of experimentation, test-and-learn, and a tolerance for failure.

Digital Business Agility in The Digital Vortex

In our latest book, 'The Digital Vortex: How Today's Market Leaders Can Beat Disruptive Competitors at Their Own Game', we look at global organizations who have been successful in hyperawareness, informed decision-making, and fast execution. Click here to learn more.

Do you consider your business to be agile? We would love to hear from you. Contact us today and tell us your story.