Lindsay Sarah Krasnoff

Latest publications

To shape your future, own your history … however uncomfortable

8 hours ago • by Lindsay Sarah Krasnoff in Magazine • 9 min read

After the controversy surrounding rap star Ye’s anti-Semitic comments, the sportswear giant adidas found itself under the spotlight for historical links to the Nazi regime. Lindsay Krasnoff explains how a legacy company...

How to create and sustain cultural change – notes from the Olympic hosts

July 26, 2024 • by Lindsay Sarah Krasnoff in Innovation • 11 min read

As Paris gets ready for this summer’s Olympic Games, we consider what the French organizers can teach businesses about embedding and maintaining cultural change...

Four lessons from the world of sports

March 26, 2024 • by Heather Cairns-Lee, Lindsay Sarah Krasnoff, Corinne Post in Brain Circuits • 3 min read

Women’s sports are booming. Here are four hard-won lessons from pioneering women athletes: from teaming up to playing to win....

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Latest publications

To shape your future, own your history … however uncomfortable

How to create and sustain cultural change – notes from the Olympic hosts

Four lessons from the world of sports