IMD business school for management and leadership courses
Impact
The primary objective of IMD’s Impact Office is to systematically oversee the evaluation process to determine our programs’ effectiveness on individuals and organizations. Our unique positioning allows us to define organizational impact and return on investment (ROI) for learning interventions facilitated by IMD and the methodologies employed for their measurement.
The comprehensive impact assessment process serves the dual purpose of showcasing the impact and business ROI to our clients and evaluating and enhancing our performance.
In 2023, we established a structured framework for measuring learning impact.
Actively involving our clients in this process, we collaboratively create indicators tailored to their specific needs, aligning learning outcomes with meaningful measures that directly influence their business success. This model enables us to discern the appropriate level of impact measurement required for each learning program or journey.
As part of our standard offerings, we conduct impact assessments at the reaction, learning, and application levels, extending the evaluation to measure business impact and ROI upon client request.
By the conclusion of 2023, the Impact Office had executed these assessments. Notably, the majority relied on self-reported estimates from participants.
Immediate impact assessments
Post-program assessments
Customized Program impact assessments
Looking ahead
In 2024, we are developing an artificial intelligence-powered nudging and coaching application designed for impact assessments. The objective is to broaden the scope of assessments to encompass estimates from participants and other stakeholders, including direct managers, direct reports, or peers, thereby enhancing credibility in the evaluation process.
