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Center for Future Readiness
The Center for Future Readiness strives to equip leaders with data-driven, evidence-based insights to future-proof their organizations. To achieve this mission, we aim to conduct and publish primary research, popularize it through top-tier media outlets, and build programs with a type of pedagogy in mind that emphasizes scalability.
The Future Readiness Indicator 2023
Initially launched in 2021, the Future Readiness Indicator has expanded its analyses into new verticals. As of the end of 2023, we are now scoring readiness among companies across six industries: automotive, consumer packaged goods (or FMCG), fashion, finance, pharmaceutical, and technology.
Read more about the latest report and its key findings here.
Growing reach, engagement, and honors
Our findings, recognized for their relevance and rigor, have captured the imagination of high-level executives and the media. For instance, Mastercard and Microsoft republished our findings in their official accounts.
Top-tier broadcasters provide us with airspace to cover our release. Throughout 2023, CNBC, the BBC World Service, and BBC Radio 4’s Today program consistently covered us multiple times.
At the 2023 biennial Thinkers50 Gala, the Thinkers50 Strategy Award was presented to Howard Yu, LEGO® Professor of Management and Innovation, who leads the Center for Future Readiness. This honor recognized his insights and research on the topic and highlighted the resonance of the Indicator. Howard was also included in the Thinkers50 2023 ranking.
“It is an incredible honor to be part of this community and this connection. This award is a great recognition, but it really reflects the collective wisdom of trying to bring a better idea to the world.”
An Indicator and now a program
The Future Readiness Indicator became an Open Program with its first cohort in 2023. Strategy for Future Readiness, led by Howard Yu and Mark Greeven, proposes a practical framework for individuals, teams, and organizations to become future-ready by addressing five critical challenges.
“In this program, you are getting tomorrow’s newspaper today… It exceeded my expectations: it answered many of my questions and provided many solutions to take back home and add to my clients’ businesses.”
Future Readiness Indicator 2023 – outreach and impact
In 2023, the Center contributed to 12 I by IMD articles and produced original media articles on automotive, technology, and pharma, particularly in Japan Today, Canadian Manufacturing, The Conversation, City A.M., and Forbes.
The release of the fashion, pharma, and tech results garnered widespread attention:
total mentions
estimated earned media value
USA
UK
UAE
organic social mentions
neutral to positive sentiment
impressions on LinkedIn
video views
views of the Center for Future Readiness page on IMD.org in Q4 2023