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Regional Focus_3

Regional Focus

In 2022, we continued to build on our successes in the Middle East and Africa (MEA), allowing us to reach record revenues. We integrated all our Asia and Oceania activities under a single dean, as we continued making substantial investments in individual markets, which generated the highest revenues on record. We restructured and set up our operations in China for future growth and appointed a new CEO for China.

Middle East and Africa (MEA) – Learning Journeys to enable fast transformation and rapid innovation

During 2022, we successfully continued to develop our client base and expand our program offerings to meet the needs of diverse groups and companies across the Middle East and Africa.

The Learning Journeys concept applied in the MEA countries is based on three pillars. The first pillar consists of customized modules to develop specific competencies to achieve the organization’s strategic goals. Additionally, participants attend various open programs depending on their specific profile to help them to accelerate their personal development.

The third pillar revolves around the Enterprise Projects, the red thread throughout the journey. Embodying innovation at speed, the Enterprise Project work entails ideation, remote collaboration, concept testing, and product prototyping – and, crucially, getting out of the office and engaging with stakeholders inside and outside the organization. Each project had to meet a set of SMART criteria: specific, measurable, action-oriented, relevant, and time-bound.

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“Thanks to the implementation of the ‘Learning Journeys’ concept, MEA has shown the most rapid growth for IMD worldwide with more than 70% growth compared to 2021.”

Hischam El-Agamy, IMD Executive Director for the MEA.

Learning journeys for the Arab Palestinian Investment Company (APIC)

APIC is an investment holding company. Its investments are diverse, spanning across the manufacturing, trade, distribution, and service sectors, with a presence in Palestine, Jordan, Saudi Arabia, the United Arab Emirates, Iraq, and Turkey through its subsidiaries.

In 2022, APIC called upon IMD to help them develop 18 of their future leaders. We developed a learning journey of seven months duration. This was structured around several customized modules and also included exposing the 18 future leaders to the IMD Orchestrating Winning Performance program, where each of them followed their own individual learning schedules with managers and leaders from around the world.

During a seven-month program, they worked on five major enterprise projects, which were presented at a graduation ceremony in December in Amman, Jordan, attended by the Chair of APIC Group and 20 executives. Such was the success of the program that the Chair decided to invest in all five of the projects and implement them throughout the group.

IMD – APIC – FLP Participants
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“We are thrilled to have partnered with IMD, a world-class business school that shares our passion for excellence and innovation. Our Future Leaders Program, in collaboration with IMD, has provided our participants with a holistic understanding of leadership theory and best practices, empowering them with the knowledge and skills necessary to thrive in their respective industries.”

Tarek Aggad, APIC CEO and Chair

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“As the director of APIC’s Future Leaders Program, I am proud to say that we have identified some of the most promising talents across our companies. It was inspiring to witness the enthusiasm and drive of these individuals, and I am confident that the program provided them with the tools and knowledge they need to excel as leaders in their respective fields.”

Nader Hawari, APIC Vice President for Corporate Operations and Business Development

Continuous collaboration with Absa Group, South Africa

In 2018, the pan-African financial services provider Absa Group Ltd completed its separation from its majority shareholder, Barclays. Entering a new chapter in its history, the bank faced the challenge of articulating a new growth strategy and successfully rebranding itself with existing and new customers across the African continent. Adding to the enormity of Absa’s task was the intensifying competition and digital disruption in the banking industry.
Could Absa live up to these challenges and redefine its identity and purpose as a boldly relevant, digital-first, and proudly African enterprise?

Absa partnered with IMD to develop an integrated offering, organized into a series of learning journeys that targeted the bank’s young talent, middle managers, and senior executives. Through a mix of custom modules, open programs, coaching, pre- and post-workshop learning, and enterprise projects in a number of countries, the aim was to accelerate the development of a thriving entrepreneurial culture at Absa. One of the goals was to embed new habits and practices traditionally associated with startups – speed, customer-centricity, hands-on learning, agile experimenting, and prototyping.

Absa is committed to fueling growth across the African continent: its managers are spearheading and successfully implementing tech-powered and other innovative projects – country-based as well
as pan-African – that create real impact for local communities.

This is how the concept of Africanacity – the distinctly African ability to always find a way to get things done – was born. It was a new word for an age-old attitude unique to the continent and defined by ingenuity, tenacity, creativity, audacity, and positivity.

For the fourth year, Absa will collaborate with IMD to launch five learning journeys developing more of Absa’s leaders and talents from all over the continent.

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Large-scale cooperation in Saudi Arabia

In 2022, we ran a large-scale project for the Ministry of Culture in the Kingdom of Saudi Arabia (KSA). 130 General Managers divided into four cohorts went through three modules of a learning journey online, in Lausanne, and at the KSA. During the journey, 28 teams worked on their projects which consisted of developing scenarios about the future development of 16 strategic sectors of the Ministry, such as theatre, music, museums, heritage, translation and others.

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Asia and Oceania continue their transformation

In 2020, we started the journey of transforming our Asian operations by adopting a country-based strategy to increase our presence, impact, and revenues in key Southeast Asian markets such as Indonesia, Malaysia, Thailand, and Singapore. Building on our initial success in 2021, we began to collaborate with more business development representatives in large economies where we had already operated, such as Indonesia, as well as new ones like India and Australia.

At the same time, we accelerated our activities in Japan, with an increased commitment to the Nikkei Management Forum, which allows us to influence major conversations taking place in the Japanese business community, and with the formation of the Japan Management Forum, which seeks to improve the competitiveness of the country as a whole.
Towards the end of the year, we integrated our activities in Northeast Asia with those in Southeast Asia. These changes, coupled with a restructuring of our operations in China, allowed us to create a unified Asia and Oceania presence supported by centralized regional marketing, program development and program delivery resources from our hubs in Singapore and Shenzhen.

We also moved to our new state-of-the-art campus in Buona Vista, Singapore. The campus is hosted in shared facilities, which allows us to expand the campus to accommodate up to 250 participants in 22 different learning spaces, and scale it back when not in use. We used this campus to run the largest Orchestrating Winning Performance (OWP) program ever held outside Switzerland. Over 240 executives spanning 35 countries, representing 78 companies from 26 different industries attended the week-long OWP to accelerate their development and increase impact.

IMD OWP Program, Singapore

The size and diversity of OWP Singapore 2022 made it a truly global event. Our participants gathered first-hand insights across numerous countries and industries and emerged ready to apply them in their own context. Many came in teams which multiplied the learning effect and allowed them to drive significant transformations in their organizations.

Misiek Piskorski, Dean of IMD Asia and Oceania

IMD OWP Program, Singapore

OWP Singapore is a fantastic future-facing course, bringing together the best of IMD faculty and external speakers. It gives us the tools and the knowledge to face our leadership challenges head-on.

Paul Singh, Vice President – Oil, Gas and Chemicals, ABB Pte LTD, Singapore

All these structural changes, combined with the hard work of our team, allowed us to achieve record revenues from custom and open programs in Northeast Asia and Southeast Asia, and thus from the region as a whole.

Building Bridges – the China initiative

With our strong intellectual foundation and our extensive experience working with multinational corporations and leading Chinese companies, IMD provides increasingly sought-after insight and in-country practice into understanding and thriving in China.

We support global companies in China, work with leading Chinese companies, and partner with major institutions to develop joint programs to bridge the divide between China and the rest of the world.

In 2022 we revisited our existing approach to China. Under the guidance of the Supervisory Board and the Executive Committee, the CEO of IMD China Mark Greeven has designed a new vision and strategy: China as a growth engine for IMD impact. This means:

  • Impact in China: Chinese clients
  • Impact on China: foreign clients in China
  • The impact from China: China’s competence and reputation for global clients

With this revised approach, we have built a new local in-country team for development and delivery. This will also support us in reinvigorating and expanding the IMD community in and from China. We have also placed our focus on the private sector in China while also serving our current state-owned enterprise clients and supporting multinational corporations in growing their footprint.

IMD China has also increased its visibility by launching two dedicated websites: the China Initiative (https://www.imd.org/initiative/imd-china/) and our Chinese language site specifically for our Chinese partners and clients (https://www.imd.org/china).