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Create big, medium and small images to cover all devices

JPG, JPEG (Lossy)

Bitmap - recommended for photographs, very detailed images with gradients

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PNG (Lossless)

Bitmap - recommended for illustrations with flat tint, vectoriel exportation and transparent backgrounds

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Illustrations should be saved as PNG
Illustrations should be saved as PNG
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SVG (Lossless)

Vector - recommended for logotypes and iconography made with vector graphics software.

Logos should be saved as .SVG
Logos should be saved as .SVG
Icons should be saved as .SVG
Icons should be saved as .SVG

GIF (Lossy)

Animated bitmap - recommended for basic animated pictures

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EpiServer existing built-in tool

EpiServer existing built-in tool
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EpiServer existing built-in tool

Example of Alt text

Okay alt text: <img src="bird.png" alt="Rooster">
Better alt text: <img src="bird.png" alt="Rooster crowing">
Best alt text
: <img src="bird.png" alt="Red-crested rooster crowing">
(source: https://moz.com/learn/seo/alt-text)

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