International Growth Strategies
Let purpose power your future

IMD International Growth Strategies program will help you find the right opportunities for your company to successfully grow into new global markets.

International Growth Strategies
Let purpose power your future

IMD International Growth Strategies program will help you find the right opportunities for your company to successfully grow into new global markets.

Location liVe virtual

Length 6 half days

Fee CHF 5,900

Next program starts Date coming soon

Learn and apply a structured process for evaluating growth opportunities
Work on your own business expansion challenge with a coach
Develop your strategy and action plan

Grow your business into new markets

Entering new markets is critical for growth, but going global is hard, with more than 60% of companies failing to reach 3% return on assets (ROA). The International Growth Strategies program offers a clear framework and systematic approach to assessing, planning and entering new markets so you can increase your return within a shorter timeframe. 

Resolve your growth challenge

You’ll work on your own international growth challenge throughout the program. With the help of faculty and coaches, you’ll develop a clear strategy and concrete action plan.

Learn from global peers

You’ll work in small, dynamic groups and will benefit from the knowledge, experience and insights of global peers.

Access IMD databases

You’ll have access to our databases throughout the program. In addition, our information specialists will work for you on up to three specific data requests related to your business expansion project.

Is this program for you?

The program is designed for CEOs, managers, executives and entrepreneurs from firms that are primarily domestic but looking to expand abroad.

Managers and executives in business development, marketing and commercial roles

Entrepreneurs looking for international ventures

Founders of fast-growing businesses with international ambitions

Program overview
Program structure

The program comprises six half-day liVe virtual sessions over two weeks, and post-program support, including two individual coaching sessions and a live webinar.

Your specific international expansion challenge will serve as a red thread throughout the program, and you’ll get to work on your own strategy and roadmap with the support of faculty and business coaches. Your learning experience will be further enhanced by dynamic group discussions with peers facing similar challenges.

You will track your progress and receive personalized feedback during the program. After the program, you will have two individual coaching sessions with our faculty, enabling you to get further insights and advice on the next steps of your business expansion project.

Program schedule – liVe sessions
Session 1: Tuesday 26 October, 08:00-12:00 CET

Program Opening

Understanding Context: Global Signals Exercise

Session 2: Wednesday 27 October, 08:00-12:00 CET

Assessing your Growth Challenge

Keynote Speaker

Session 3: Thursday 28 October, 08:00-12:00 CET

Developing a Growth Strategy: Economic Logic and Differentiators

Session 4: Tuesday 2 November, 08:00-12:00 CET

Where to Grow? – Arenas

Session 5: Wednesday 3 November, 08:00-12:00 CET

How to Grow? – Modes

Managing Growth

Session 6: Thursday 4 November, 08:00-12:00 CET

Aligning the Organization for Growth

Bringing it Together: Action Planning

Coaching

During the program, you will benefit from one-on-one support from an experienced business coach. You will also have two individual coaching calls with our faculty post-program to receive further feedback and advice on your business expansion project.

Learn from IMD expert faculty

The International Growth Strategies program is designed and led by IMD Professors Niccolò Pisani and Omar Toulan.

Professor Niccolò Pisani
Professor of Strategy and International Business

Niccolò Pisani is Professor of Strategy and International Business at IMD. His areas of expertise are strategic management and international business, with an emphasis on globalization, sustainability and digitization.…

Professor Omar Toulan
Professor of Strategy and International Management

Omar Toulan is Professor of Strategy and International Management and the Dean of the MBA program at IMD. Professor Toulan’s areas of expertise include strategic management, international business, growth strategies, and…

What would you like to learn?
Learn more about IMD