Stefan Michel

Program Director

Stefan Michel is a Professor of Strategy and Marketing, specializing in pricing, customer centricity, and the real, visible impact of marketing on a firm’s success.

Stefan Michel

Program Director

Stefan Michel is a Professor of Strategy and Marketing, specializing in pricing, customer centricity, and the real, visible impact of marketing on a firm’s success.

Meet your Program Director

Stefan Michel helps leading companies around the world explore strategic opportunities and works with leadership teams and entrepreneurs to prioritize and implement their actions. His expertise fuels impactful decision-making and drives success across diverse landscapes.

Michel is an experienced board member of publicly listed and family-owned companies and served on two NGO boards. He ranks among the top 40 best-selling case study authors worldwide by The Case Centre. In his Strategic Thinking online program, you will work with his unique and innovative cartoon cases about Sika, Macallan Whisky, Grameen, Starling bank, and Ethereal Matter, a gym in the Metaverse.

Article

What we can learn from Kahneman, fast and slow

Observe and rethink until you find a pattern

By Stefan Michel

09 April 2024

Article

Here’s what we predict for 2024: What about you?

What can we expect to see over the coming year? IMD professors offer their expert predictions, and we invite you to join in.

By Robert Hooijberg, Arturo Bris, David Bach, José Parra-Moyano, Michael R. Wade, Julia Katharina Binder, Howard H. Yu, Simon J. Evenett, Alyson Meister, Salvatore Cantale and Stefan Michel

05 January 2024

Article

Why the future of AI marks the end of scenario planning

Forget about the “three horizons”. How artificial intelligence is going to affect everything is such a massive unknown that you need a whole new approach to strategizing for the future

By Stefan Michel

08 December 2023

Article

Netflix’s strategic moves in 5 episodes

Strategy is not something you set once and then it’s done. Learn to respond to what’s around you and change your business model accordingly if you want to stay in the game.

By Stefan Michel

01 December 2023