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In the Field

Digital Transformation

IN THE FIELD WITH RECRUIT

By Howard H. Yu, Thomas W. Malnight, Ivy Buche - 06/06/2017

At a glance Recruit successfully transformed its business model from one based on traditional print media to one based entirely online. It went on to launch several new digital platforms that connecte ...

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Human Resources, Team Leadership

IN THE FIELD WITH HONG KONG BROADBAND NETWORK

By Shlomo Ben-Hur, Ivy Buche - 25/04/2017

At  a glance HKBN wants to challenge the largest incumbent in Hong Kong’s highly competitive telecom industry. Snatching market share from the much larger entrenched incumbent is a formidable challeng ...

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Governance, Strategy, Team Leadership

IN THE FIELD WITH ROYAL FRIESLANDCAMPINA

By Robert Hooijberg, Nancy Lane - 05/12/2016

At a glance Two Dutch dairy cooperatives, each with their own operating companies, faced an increasingly competitive and uncertain European market and so they decided to merge. A new CEO was appointed ...

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Economics

IN THE FIELD WITH CISCO INDIA

By Charles Dhanaraj, Ivy Buche - 08/06/2016

At a glance • Multinational companies (MNCs) need to innovate in emerging markets to capture unique opportunities. • Trying to innovate without a supportive, local ecosystem is a formidable task. • Ci ...

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Marketing

IN THE FIELD WITH ROYAL DSM

By Wolfgang Ulaga, Athanasios Kondis - 25/11/2015

At a glance • A diversified industrial manufacturer embarked on an ambitious marketing excellence initiative, driven by the HQ-based CMO. • The company’s technology-focused heritage and a culture of ...

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Sustainability

IN THE FIELD WITH GE HEALTHCARE INDIA

By Wolfgang Ulaga, Athanasios Kondis - 04/11/2015

At a glance • The growth focus in emerging markets is shifting from big mega cities to semi-urban and rural areas. • Serving low-resource business customers in these settings is a formidable task. • G ...

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