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In the Field

June 2017

By Howard H. Yu, Thomas W. Malnight, Ivy Buche

Recruit Holdings, Japan’s largest staffing firm and a leading marketing media company had built a number of strong online portals that provided information across diverse verticals such as real estate...

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April 2017

By Shlomo Ben-Hur, Ivy Buche

Having started out as the smallest new entrant in Hong Kong’s highly competitive telecom industry, Hong Kong Broadband Network (HKBN) has become the second largest provider of residential broadband an...

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December 2016

By Robert Hooijberg, Nancy Lane

Two Dutch dairy cooperatives, each with their own operating companies, faced an increasingly competitive and uncertain European market and so they decided to merge. A new CEO was appointed to lead the...

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June 2016

By Charles Dhanaraj, Ivy Buche

Multinational companies (MNCs) need to innovate in emerging markets to capture unique opportunities. • Trying to innovate without a supportive, local ecosystem is a formidable task. • Cisco India...

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November 2015

By Wolfgang Ulaga, Athanasios Kondis

A diversified industrial manufacturer embarked on an ambitious marketing excellence initiative, driven by the HQ-based CMO. The company’s technology-focused heritage and a culture of decentralization...

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November 2015

By Wolfgang Ulaga, Athanasios Kondis

The growth focus in emerging markets is shifting from big mega cities to semi-urban and rural areas. Serving low-resource business customers in these settings is a formidable task. GE Healthcare India...

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