In February 2012, more than 75 executives attended an IMD Discovery Event that presented an overview of behavioral finance, behavioral pricing and related fields. Participants’ eyes were opened to the traps of linear decision making in dynamic and complex systems, and they were able to reflect on their own biases and irrational behaviors and apply the insights to their day-to-day work.


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Discovery Events are exclusively available to members of IMD's Corporate Learning Network. To find out more, go to