Strategies for e-Business (3rd ed.)
Creating Value Through Electronic and Mobile Commerce
Strategies for E-Business provides realistic and compact coverage of the key concepts linking strategy and e-business, illustrated by original case studies.
Ideal for MBA students and upper level undergraduates, this book utilises extensive research, strategic frameworks, a methodological toolset and original real-world case studies to link e-business to overall corporate strategy. It builds awareness and sharpens students' analytical understanding of how companies have developed and implemented electronic and mobile commerce strategies in the real world and the issues and challenges that e-commerce strategies and applications present.
Features: Excellent coverage of strategic issues such as value creation, business model formulation, e-service provision, channel management and integration and sustainability of online ventures; More than 20 indepth case studies from a wide variety of industries and countries; Written in a European context; Innovative structure that mirrors real world practice; Good presentation, well-written and easy to read – tells a story; Useful case teaching notes and PowerPoint slides online.