Book

Are You a Tiger, a Cat or a Dinosaur?

100 questions: How competitiveness influences your life
232 pages
Mobile Menu
Discover the book

Competitiveness, like social networks, sustainable development or climate change, is a topic that has captured the world. Politicians, businessmen and media constantly refer to it. What does it mean? How does it influence our lives?

The goal of this book is to move beyond academic analysis and illustrate the day-to-day realities of competitiveness. What are the most commonly asked questions? This book offers 100 of them. Some deal with competitiveness (Is boring competitive?), while others deal with leadership (Is failure the price of success?), society (Do we work too much?) and the world around us (What are things worth?). Finally, some are more personal (Are you irreplaceable?).

The style avoids technical terms since economics need not be complicated or boring to be relevant. The answers stress the impact of competitiveness on our daily lives. Why am I concerned? What can I do about it?

You can also buy the book on Barnes & Nobles, Book Depository, Orell Füssli and Routledge.
Publisher
Stephane Garelli
ISBN
9782839918558
Contact

Research Information & Knowledge Hub for additional information on IMD publications

Looking for something specific?
IMD's faculty and research teams publish articles, case studies, books and reports on a wide range of topics