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Marketing

Latest publications on marketing

Becton Dickinson: Creating the customer-centric organization (A)
Case study ● Marketing - Transition - Customer Centricity
17 pages
Becton Dickinson: Creating the customer-centric organization (B)
Case study ● Marketing - Transition - Customer Centricity
18 pages
Baabuk's all wool, no bull: Choosing the best next step
Case study ● Strategy - Marketing - Entrepreneurship
19 pages
Sri Sri Tattva: Diversification and expansion spree
Case study ● Marketing
16 pages
Real Impact Marketing
Real Impact Marketing
Book ● Marketing
139 pages
iPhone apps
Behavioral economics in the digital world
Article ● Marketing - Digital - Economics
4 min.
The Macallan's branding response to the single malt whisky shortage
Case study ● Strategy - Marketing - Pricing
17 pages
Digital marketing at Unilever International
Case study ● Strategy - Marketing - Operations - Digital - Organizational Transformation
15 pages
Spice World: Cultivating a unique culture
Case study ● China - Strategy - Marketing
15 pages
Sodastream International: Championing - and marketing - values
Case study ● Marketing
12 pages
Jean-Claude Biver: Positioning Tag Heuer for the future (Abridged)
Case study ● Marketing
18 pages
Sales process reengineering at Robin
Case study ● Marketing
14 pages
Costa
Coca-Cola’s swoop for Costa Coffee will cut its exposure to sugar and plastic bottles
Article ● Marketing
5 min.
The dilemma of making profits on social media amidst advertising fatigue
What’s stopping Tencent from monetizing WeChat in the most obvious way?
Article ● Marketing
5 min.
Rebranding SCG Paper
Case study ● Marketing
6 pages
The Mexico City Marathon MCDMX
Case study ● Marketing
34 pages
Chennai Super Kings: Rebuilding a tainted brand
Case study ● Marketing
14 pages
Which company will win the medal for return on investment? A look at some past successes
The other competition at the Pyeongchang Olympics: Sponsorship!
Article ● Marketing
5 min.
Pentland Group: A family of brands
Case study ● Sustainability - Strategy - Marketing - Family Business - Ethics
31 pages
Straumann's ownership of two different brands in the dental implant business: Strategic advantage or lack of focus?
Case study ● Strategy - Marketing
18 pages
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