Customer-Led Success Stories By Charlie Dawson and Professor Seán Meehan Report ● Customer Centricity - Marketing August 2021
How to create and sustain a customer-led business By Professor Seán Meehan with Charlie Dawson Video ● Customer Centricity - Marketing - Strategy June 2021
MIGROS: IS HEALTH CARE THE REMEDY FOR RETAIL? By Professor Stefan Michel, Renaud Falgas, Jan Kundert, Ashmeet Singh and Hermance de la Bastide Case study ● Marketing - Strategy April 2021
Putting the customer at the heart of your business requires more than just good intentions By Professor Katharina Lange, Professor Frédéric Dalsace and Professor Didier Bonnet Video ● Leadership - Marketing January 2021
Why omnichannel will define retail in 2021: the surprising comeback of the physical store By Professor Carlos Cordon Article ● Agility - Big Data - Consumer Behavior - Customer Centricity - Digital January 2021
Retail Rocket: Personalizing the Online Shopping Experience By Professor Benoit F. Leleux and Marc Chauvet Case study ● Entrepreneurship - Operations - Marketing - Big Data December 2020
Château d'Agel: Third Time Lucky? By Professor Benoit F. Leleux, Franck Adraï, Elvis Fontaine and Javier Sanchez Castro Case study ● Strategy - Entrepreneurship - Marketing December 2020
How to reshape your company’s digital marketing efforts By Professor Niccolò Pisani , Dr Moritz Hahn, Member of the Zalando Executive Committee Article ● Digital - Marketing - Strategy September 2020
Unilever International 3.0: Scaling the white spaces venturing effort By Professor Benoit F. Leleux and Pallivathukkal Cherian Abraham Case study ● Strategy - Entrepreneurship - Disruption - Marketing - Digital August 2020
Netflix: Hustling for more in India's crowded OTT space By Professor Dominique Turpin, Shalini Joshi, Shamik Debnath, Siddhant Puri and Sandeep Puri Case study ● Strategy - Marketing July 2020
Sam100: Will construction robotics disrupt the US bricklaying industry ? By Professor Dominique Turpin, Douglas Quackenbos and Martin S. Roth Case study ● Disruption - Marketing July 2020 Award winner
Strategies for e-Business - 4th ed. By Professor Tawfik Jelassi with Francisco J. Martinez-Lopez Book ● Marketing 808 pages June 2020
Fostering a Lean culture By Professor Ralf W. Seifert and Valerie Keller-Birrer Article ● Marketing - Digital - Economics May 2020
Turning around Avon: The rebirth of an iconic global brand (A) By Professor Dominique Turpin and Lisa Duke Case study ● Marketing April 2020
Turning around Avon: The rebirth of an iconic global brand (B) By Professor Dominique Turpin and Lisa Duke Case study ● Marketing April 2020
Driving a digital ecosystem at bank of New Zealand (BNZ) By Professor Goutam Challagalla and Professor Dominique Turpin Case study ● Marketing March 2020
Hybrid strategies and the new face of retail By Professor Omar Toulan and Professor Niccolò Pisani Article ● Digital - Strategy - Marketing January 2020
Eco Tasar Silk Private Limited: Moving beyond business By Professor Dominique Turpin, Sandeep Puri, Jamil Paolo Francisco, Geeta Mishra and Sujata Khandai Case study ● Sustainability - Marketing December 2019
CP Meiji: Challenges & opportunities for a Thai-Japanese joint venture (A) By Professor Dominique Turpin Case study ● Strategy - Marketing December 2019
CP Meiji: Challenges & opportunities for a Thai-Japanese joint venture (B) By Professor Dominique Turpin Case study ● Strategy - Marketing December 2019
