Marketing analytics: Are you a data-savvy marketer?
Article ●
Innovation - Marketing - Technology Management
June 2022
How to win trust in your ESG communications and marketing
By Richard Benton
Article ●
Sustainability - Marketing
March 2022
How CEO/CMO characteristics affect innovation and stock returns
By Ya You, Shuba Srinivasan, Koen Pauwels and Amit M. Joshi
Article ●
Finance - Marketing
November 2020Award winner
The joint and multilevel effects of training and incentives from upstream manufacturers on downstream salespeople's efforts
By Sarah Magnotta, Brian R. Murtha and Goutam Challagalla
Article ●
Marketing
August 2020
Real Impact Marketing
By Stefan Michel and Lisa Simone Duke
Book ●
Marketing
139 pagesApril 2019
Competing by restricting choice
By Hanna Halaburda, Mikolaj Jan Piskorski and Pinar Yildirim
Article ●
Strategy - Marketing
August 2018
Marketing – TK 2019
By Markus Aerni, Muriel Brinkrolf, Stefan Michel, Katrin ter Hofte-Fankhauser, Hans F. Wälty and Clarisse Pfiko
Book ●
Marketing
161 pagesDecember 2017
Marketingkonzept, marktanalyse und marktleistung für marketing- und verkaufsverantwortliche
By Paul Friebe, Stefan Michel, Christoph Portmann, Marcel Reber and Gabriel Schneider
Book ●
Marketing - Strategy
256 pagesDecember 2017
Verkauf und services- TK 2019
By Paul Friebe, Susanne Jäggi, Hans-Joachim Mathar, Stefan Michel, Christoph Portmann, Johannes Sheuring and Clarisse Pifko
Book ●
Customer Centricity - Marketing
December 2017
Kommunikation für marketing- und verkaufsverantwortliche
By Markus Aerni, Stefan Michel and Christoph Portman
Book ●
Marketing - Communication
160 pagesDecember 2017
Academic publications on Marketing
Sascar: The five next years
By Frédéric Dalsace
Case study ●
Business to Business - Digital - Disruption - Strategy - General Management - Marketing - Entrepreneurship - Customer Centricity
June 2022
Dacadoo (B): Building momentum
By James E. Henderson, Anne Elkaim, Onur Dincer, Frédérique Gremeaux and Vanessa Smets
Case study ●
Digital - Strategy - Marketing - General Management - Sustainability - Business to Business
May 2022
Dacadoo (C): Ready for take-off
By James E. Henderson, Anne Elkaim, Onur Dincer, Frédérique Gremeaux and Vanessa Smets
Case study ●
Digital - Strategy - Marketing - General Management - Sustainability - Business to Business
May 2022
Dacadoo (A): Getting started as Quentiq
By James E. Henderson, Anne Elkaim, Onur Dincer, Frédérique Gremeaux and Vanessa Smets
Case study ●
Digital - Strategy - Marketing - General Management - Sustainability - Business to Business
May 2022
Bobsla: E-motion on snow
By Benoit F. Leleux
Case study ●
Sustainability - Entrepreneurship - Growth - Marketing - Pricing - Leadership
January 2022Award winner
Influencer celebrification
By Gillian Brooks, Jenna Drenten and Mikolaj Jan Piskorski
Article ●
Marketing - Advertising
November 2021
Mindset drives success
By Lucie Klarsfeld McGrath, Oliver Kayser and Frédéric Dalsace
Article ●
Emerging Market - Sustainability - Distribution Channel - Emerging Economy - Marketing - Global Business
July 2021
How CEO/CMO characteristics affect innovation and stock returns
By Ya You, Shuba Srinivasan, Koen Pauwels and Amit M. Joshi
Article ●
Finance - Marketing
November 2020Award winner
The joint and multilevel effects of training and incentives from upstream manufacturers on downstream salespeople's efforts
By Sarah Magnotta, Brian R. Murtha and Goutam Challagalla
Article ●
Marketing
August 2020
Competing by restricting choice
By Hanna Halaburda, Mikolaj Jan Piskorski and Pinar Yildirim
Article ●
Strategy - Marketing
August 2018
Books on Marketing
Real Impact Marketing
By Stefan Michel and Lisa Simone Duke
Book ●
Marketing
139 pagesApril 2019
Marketing – TK 2019
By Markus Aerni, Muriel Brinkrolf, Stefan Michel, Katrin ter Hofte-Fankhauser, Hans F. Wälty and Clarisse Pfiko
Book ●
Marketing
161 pagesDecember 2017
Marketingkonzept, marktanalyse und marktleistung für marketing- und verkaufsverantwortliche
By Paul Friebe, Stefan Michel, Christoph Portmann, Marcel Reber and Gabriel Schneider
Book ●
Marketing - Strategy
256 pagesDecember 2017
Verkauf und services- TK 2019
By Paul Friebe, Susanne Jäggi, Hans-Joachim Mathar, Stefan Michel, Christoph Portmann, Johannes Sheuring and Clarisse Pifko
Book ●
Customer Centricity - Marketing
December 2017
Kommunikation für marketing- und verkaufsverantwortliche
By Markus Aerni, Stefan Michel and Christoph Portman
Book ●
Marketing - Communication
160 pagesDecember 2017
Insights for practitioners on Marketing
Filling digital marketing’s skills gap
By Tomoko Yokoi Global Center for Digital Business Transformation
Article ●
Technology Management - Digital - Marketing
March 2022
Real Impact Marketing
By Stefan Michel and Lisa Duke
Book ●
Marketing
272 pagesFebruary 2022
Kineer: A Social Marketing Challenge
By Dominique Turpin, Umashankar Venkatesh, Jones Mathew and Sandeep Puri