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Marketing

Latest publications on marketing

Retail Rocket: Personalizing the Online Shopping Experience
Case study ● Entrepreneurship - Operations - Marketing - Big Data
16 pages
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Putting the customer at the heart of your business requires more than just good intentions
Video ● Leadership - Marketing
45 min.
Omnichannel will make the difference in retail in 2021
Why omnichannel will define retail in 2021: the surprising comeback of the physical store
Article ● Agility - Big Data - Consumer Behavior - Customer Centricity - Digital
Château d'Agel: Third Time Lucky?
Case study ● Strategy - Entrepreneurship - Marketing
24 pages
Unilever International 3.0: Scaling the white spaces venturing effort
Case study ● Strategy - Entrepreneurship - Disruption - Marketing - Digital
21 pages
With the advent of digital technologies, the marketing function has gone through a radical transformation.
How to reshape your company’s digital marketing efforts
Article ● Digital - Marketing - Strategy
Netflix: Hustling for more in India's crowded OTT space
Case study ● Strategy - Marketing
24 pages
Sam100: Will construction robotics disrupt the US bricklaying industry ?
Case study ● Disruption - Marketing
10 pages
Strategies for e-Business
Strategies for e-Business - 4th ed.
Book ● Marketing
808 pages
Fostering a Lean culture
Article ● Marketing - Digital - Economics
7 min.
Turning around Avon: The rebirth of an iconic global brand (A)
Case study ● Marketing
17 pages
Turning around Avon: The rebirth of an iconic global brand (B)
Case study ● Marketing
20 pages
Driving a digital ecosystem at bank of New Zealand (BNZ)
Case study ● Marketing
5 pages
Hybrid strategies and the new face of retail
Article ● Digital - Strategy - Marketing
8 min.
Eco Tasar Silk Private Limited: Moving beyond business
Case study ● Sustainability - Marketing
17 pages
CP Meiji: Challenges & opportunities for a Thai-Japanese joint venture (A)
Case study ● Strategy - Marketing
7 pages
CP Meiji: Challenges & opportunities for a Thai-Japanese joint venture (B)
Case study ● Strategy - Marketing
1 pages
Becton Dickinson: Creating the customer-centric organization (A)
Case study ● Marketing - Transition - Customer Centricity
17 pages
Becton Dickinson: Creating the customer-centric organization (B)
Case study ● Marketing - Transition - Customer Centricity
18 pages
Baabuk's all wool, no bull: Choosing the best next step
Case study ● Strategy - Marketing - Entrepreneurship
19 pages
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