Ref: GS-Economic-collaborative-consumption


Collaborative consumption

Why own when you can share? If you want a ride, use Uber or Lyft. If you want to take a vacation, stay in someone else’s property with AirBnB. Need an errand run? Use TaskRabbit to get someone else to do it for you. Peer-to-peer exchanges are now big business, disrupting existing operating models.

More and more established players are realizing that the sharing economy is not a passing fad but a business opportunity. Sharing businesses such as Fiverr, Skillshare, TaskRabbit, HelpAround, Lending Club and TransferWise epitomize this trend. Many terms describe the various new economy models, including: Sharing economy – using the underutilized assets of other people either for money or for free to improve sustainability and community – Uber and AirBnB. Gig economy – using the skills and/or free time of other people for single projects or tasks – TaskRabbit for small jobs. Peer economy – peer-to-peer networks that create products, deliver services, offer funding - LendingClub connecting lenders with borrowers Crowd economy – includes crowdsourcing and crowdfunding

IMD Speaks

“For traditional players, understanding sharing- based businesses requires nothing less than a paradigm shift. A useful way for established players to grapple with these innovations is to adopt more structured ways of thinking about strategic change. The key is to examine how your company creates value which is unique and sustainable, as compared to competitors. This allows you to capture the extra value and translate it into profits.” – Professor Albrecht Enders

A. Rinne. "What exactly is the sharing economy?", 13 December 2017. (accessed 19 December 2018). A. Enders, A. Lavoie Orlick. "The sharing economy: 'Upending business as usual.'”, March 2016. (accessed 19 December 2018). "Share economy 2017. The new business model.", February 2018. transformation/share-economy-report-2017.pdf (accessed 19 December 2018).


In a rapidly changing global environment, how do we keep track and make sense of the different events and trends around us?  What are the missed opportunities we could have known about?

At IMD we believe these are crucial questions that business leaders need to be asking themselves.  “IMD Global Signals™” help you explore the various trends (signals) happening in the world. The signals are regularly updated to reflect the changing times.