Case study

Reference: IMD-3-1336

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Nestle's GLOBE program (C): "Globe Day"

By Emeritus Professor Peter J. Killing

This final case in the GLOBE series is set approximately 18 months after the B-case. The setting is a meeting of Nestlé's market heads who are participating in a daylong event to bring them up to date on the progress of GLOBE. The morning has been difficult for Chris Johnson--full of criticism--and the question is how he should handle the afternoon.
KeywordsChange Management, General Management, Globe
SettingsGlobal
Nestlé
2001
TypeField Research
Copyright©2003
Available LanguagesEnglish, Japanese, French, German, Spanish, Italian, Turkish, Arabic
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Reference: IMD-3-1336

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Reference: IMD-3-1336

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