Ref: IMD-7-2001

Case study

Reference: IMD-7-2001

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Duplitrace Gmbh (Adapted)

By John R. Berthold

Duplitrace GmbH, headquartered near Stuttgart, was founded in 1991 to produce tracers that attached to conventional lathes and milling machines making them capable of duplicating contoured pieces of metal with superior accuracy. Duplitrace's strategy of developing a more accurate tracer to differentiate the new company met with immediate success in the local market. But success brought problems: disagreements among the senior managers, insufficient working capital and other growing pains of a young company. Faced with expanding sales, but a significant cash shortage in 1998, the management team must develop a strategy for the future of the company.
KeywordsCompetitive Strategy
SettingsWestern Europe, Germany
TypeField Research
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Reference: IMD-7-2001

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Reference: IMD-7-2001

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