Ref: IMD-7-2026

Case study

Reference: IMD-7-2026

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Dalian Wanda Group: When offline meets online (Abridged)

By Professor Howard H. Yu Howard H. Yu, Shih-Han Huang and António Patrício

Chinese conglomerate Wanda Group, headquartered in Beijing, is the country’s largest commercial property developer and the world’s largest movie theatre operator. One of its core businesses is the Wanda Plazas – large complexes encompassing shopping malls, cinemas, hotels and offices. Wanda’s competitive advantages include a strong culture of execution and a proprietary technology backbone that supports and automates decision making processes.

With the growth of ecommerce giants such as Alibaba and JD.com, traditional retail was coming under threat. Wanda, with its background in offline retail, saw the online-to-offline space as an opportunity. But, how best to execute? This case study follows Qu Dejun, president of Wanda’s newly formed Internet Technology Group, as he and his team explored ways to leverage Wanda’s traditional strengths to bring an online-to-offline strategy to fruition.

Learning Objective

  1. Understand how an industry can disrupt itself over time and the difficulty for companies to leap across formats and models.
  2. Analyze the impact of e-commerce on brands and the implication on the future of retail.
  3. Understand the challenges and potential opportunities of integrating technology into traditional businesses.
  4. Recognize the importance of business model alignment in making an organization successful.
KeywordsStrategy
SettingsAsia
Dalian Wanda Group
1988-2017
TypeField Research
Copyright©2018
LanguageEnglish
Related materialTeaching notes
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Reference: IMD-7-2026

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