Ref: IMD-7-1912

Case study

Reference: IMD-7-1912

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Crotonville: Revolutionizing GE's culture, strategy and leadership

By Professor Shlomo Ben-Hur Shlomo Ben-Hur and Bernard J. Jaworski

This case overviews the significant redesign of the flagship leadership programs at GE’s world-renowned corporate university (Crotonville). The trigger for the redesign was the shift in GE’s strategy – to become the dominant digital industry company. The case reviews the key design decisions for the three executive leadership programs – EDC, BMC and MDC.

Learning Objective

The key learning objective is to examine the “fit” of how to design learning programs to “fit” the strategy of the firm.
KeywordsHuman Resources
SettingsGeneral Electric
TypeField Research
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Reference: IMD-7-1912

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Reference: IMD-7-1912

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