Learning Objective
The case allows students to explore how ubiquitous connectivity and open innovation may take hold in the Chinese market, and how it might impact the global market place. The material in the case offers a multitude of options for deep dives into a variety of topics, eg: understanding how industries evolve and how profits can shift from one end of the value chain to another; demonstrating the importance of open innovation; illustrating the need to be adaptable to changing market conditions; etc..