Ref: IMD-7-2165

Case study

Reference: IMD-7-2165

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Turning around Avon: The rebirth of an iconic global brand (A)

Dominique Turpin

By Professor Dominique TurpinDominique Turpin and Lisa Duke

The (A) case describes the difficult situation Avon faced back in 2018 when a new CEO arrived.

Learning Objective

  1. Turnaround strategy
  2. Rebuilding a declining brand
SettingsGlobal, United Kingdom
Avon, Consumer Goods, Cosmetics and Perfumes
TypeField Research
Related materialVideo
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Reference: IMD-7-2165

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Case study

Reference: IMD-7-2165

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