Ref: IMD-7-1997

Case study

Reference: IMD-7-1997

Order this case study

Spice World: Cultivating a unique culture

By Professor Winter NieWinter Nie and Shih-Han Huang

This case closely follows the rags-to-riches story of Zhu Quan and his path to build the Spice World empire in the highly competitive, low-barrier hot pot industry. A key part of the case is the examination of a unique corporate culture that utilizes a clear reward system, a unique on-boarding process and gamification.

While this case highlights a special brand of Chinese grassroots entrepreneurship, it also provides a more generalized reflection on the resourcefulness, human relationship and flexibility that are more important than ever to succeed in China’s competitive market.

Learning Objective

  1. Analyze the methods Spice World utilizes to create a unique corporate culture, and how these elements reinforce each other.
  2. Paint a portrait of a Chinese entrepreneur and highlight key elements of success.
  3. Understand the various roles systems and processes play in guaranteeing quality in Spice World’s business.
1997 - 2017
TypeField Research
Available LanguagesEnglish, Chinese
Order this case study

Reference: IMD-7-1997

IMD case studies are distributed through case clearing houses. In order to browse the collection and purchase copies please visit the links below.

The Case Centre Cranfield University

Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Fax +44 (0)1234 751125
Email [email protected]

The Case Centre Babson College

Babson Park Wellesley MA 02457, USA
Tel +1 781 239 5884
Fax +1 781 239 5885
Email [email protected]

Harvard Business School Publishing

60 Harvard Way Boston, MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]

Case Center Japan

2nd Floor, Toranomon Jitsugyokaikan,
1-1-20 Toranomon, Minato-ku,
Tokyo 105-0001 Japan
Tel +81 3 3503 6621
Fax +81 3 3501 0550
Email [email protected]

Copyright information

IMD retains all proprietary interests in its case studies and notes. Without prior written permission, IMD cases and notes may not be reproduced, used, translated, included in books or other publications, distributed in any form or by any means, stored in a database or in other retrieval systems. For additional copyright information, please contact IMD's Information Center Copyrights Services.

Contact our Knowledge Center for additional information on IMD publications

Keep reading

Back to top