Learning Objective
This case invites students to reflect on the following topics surrounding innovation and corporate evolution:
- Understand the different processes behind disruptive innovation and sustaining innovation
- Examine how to maximize the longevity of technological innovations
- Address importance of core competencies and capabilities for leveraging existing technologies across new areas
- Examine how product innovation and commercial innovation should go hand in hand
- Reflect on how to embed corporate philosophies and values across a global organization