In a business strategy course, the case is designed to demonstrate fundamental core concepts in strategy, including:
- Industry analysis
- Supply chain analysis and strategic focus (position in the supply chain, low cost/differentiation choices, market segmentation)
- Market entry modes and timing. In a business for sustainability/environment or CSR program, additional emphasis can be placed on environmental sustainability as an element of strategy. Initiating this discussion before analysis of the supply chain will help to give focus to the subsequent discussion.