This case deals with the actual implementation of the Marine Stewardship Council (MSC). The case explains in detail the certification process for fisheries. This process is a "best practice example" for co-operation between environmental groups and corporations.
The case raises the role of Non-Governmental Organizations (NGOs) when co-operating with industry.
Students will realize that conflict between both groups is unavoidable. Nevertheless, they will also realize the strategic value of such a co-operation.