Ref: IMD-7-2104

Case study

Reference: IMD-7-2104

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Leading the digital transformation at Novartis: The role of the CDO (C)

Jennifer Jordan

By Professor Jennifer JordanJennifer Jordan and Shih-Han Huang

This final case in a three-part case series follows the progress, challenges and achievements of Bertrand Bodson and his digital team one year into his tenure as CDO at Novartis.

Bodson’s future outlook and goals for the next stage of the digital transformation at Novartis are also explored in more detail.

Learning Objective

  • Delve into aspects of how to become an effective leader in the digital age, including collaboration, motivation, influence and team building.
  • Understand the importance of scalability in digital transformations.
KeywordsChief Digital Officer, Culture Change, Digital Transformation
SettingsEurope, Global, Swaziland
Novartis, Health Care, Pharmaceuticals
2018-2019
TypeField Research
Copyright©2020
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Reference: IMD-7-2104

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