Ref: IMD-7-1919

Case study

Reference: IMD-7-1919

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Hollywood: Fast and furious(ly) in sequel mode? (mini case)

By Professor Knut HaanaesKnut Haanaes and Michael Sorell

Hollywood is rapidly churning out film sequels – often with great success, as more and more films surpass the magic barrier of $1 billion in worldwide box office receipts. But is this exploitation strategy sustainable?

Learning Objective

This one-page mini case provides a trigger point to discuss exploitation vs exploration strategies.
KeywordsExploration vs. Exploitation
SettingsGlobal, United States of America
2017 (and preceding years)
TypeField Research
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Reference: IMD-7-1919

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Reference: IMD-7-1919

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