Ref: IMD-7-1952

Case study

Reference: IMD-7-1952

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Givewatts: Helping Africa climbing the energy ladder (A)

By Professor Leif M. SjöblomLeif M. Sjöblom, Aike Festini, Martin Küppers and Maria Vasylieva

The GIVEWATTS (A) case describes the journey and challenges of a Swedish entrepreneur who launches a business in Kenya. GIVEWATTS faces the challenge of selling and distributing solar lamps in rural Africa. Even though the business is viable, competition is increasing and there is a need to scale the business with limited financial resources. The immediate challenge is to rethink the distribution model.

Learning Objective

The case can be used to illustrate:

  • Business models and distribution strategies in emerging markets
  • Growth strategies
  • Financing models for NGOs
KeywordsDistribution Model, Emerging Market, Non-Governmental Organization, Strategy
SettingsAfrica, Kenya
GiveWatts
2008-2012 (A case)
TypeField Research
Copyright©2018
LanguageEnglish
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Reference: IMD-7-1952

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Case study

Reference: IMD-7-1952

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