Learning Objective
- Understand the challenges a company’s historical business model can bring to globalization in the ecommerce era
- Explore the implications of e-commerce on customer experience and sales channels.
Case study
Reference: IMD-7-2049
Order this case studyAldo's global omnichannel imperative
Late 2015. E-commerce was changing the face of retailing, and ALDO, a Canadian shoe retailer with a global presence, was not immune. The effects of e-commerce were felt not just in the sales channels, but in the whole customer experience and the customer journey. To successfully execute a compelling online and overseas strategy, there were a few things that ALDO needed to consider: 1) How could it build its online presence overseas given its historical expansion via a franchise model? 2) Given the rise of e-commerce, should ALDO reconsider its internationalization business model? 3) What does a truly omnichannel business look like for ALDO, and what does the company need to do to make it succeed?
Aldo's global omnichannel imperative
Share
| Keywords | eCommerce, Franchise, Globalization, Omnichannel, Retail, Strategy |
|---|---|
| Settings | Global Aldo Group 2015 |
| Type | Published Sources |
| Copyright | ©2018 |
| Language | English |
Order this case study
Reference: IMD-7-2049
IMD case studies are distributed through case clearing houses. In order to browse the collection and purchase copies please visit the links below.
The Case Centre Cranfield University
Wharley End Beds MK43 0JR, UKTel +44 (0)1234 750903
Fax +44 (0)1234 751125
Email info@thecasecentre.org
The Case Centre Babson College
Babson Park Wellesley MA 02457, USATel +1 781 239 5884
Fax +1 781 239 5885
Email info.usa@thecasecentre.org
Harvard Business School Publishing
60 Harvard Way Boston, MA 02163, USATel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email custserv@hbsp.harvard.edu2nd Floor, Toranomon Jitsugyokaikan,
1-1-20 Toranomon, Minato-ku,
Tokyo 105-0001 Japan
Tel +81 3 3503 6621
Fax +81 3 3501 0550
Email info@casecenter.jp
Copyright information
IMD retains all proprietary interests in its case studies and notes. Without prior written permission, IMD cases and notes may not be reproduced, used, translated, included in books or other publications, distributed in any form or by any means, stored in a database or in other retrieval systems. For additional copyright information, please contact IMD's Information Center Copyrights Services.
