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International marketing management

IMD's selection of case studies on international marketing management

Doosan Infracore International: Portable power brand transformation (A)

The strategic role of branding in B2B markets, the pressures of new corporate brand mandates, and analyses needed for alternative branding strategies.

Case study ● Marketing - Brand Management
By Professor Dominique Turpin and Martin Roth
17 pages
Doosan Infracore International: Portable power brand transformation (B)

The case illustrates the complexities of developing global branding strategies for companies with established lines of business throughout the world.

Case study ● Marketing - Brand Management
By Professor Dominique Turpin and Martin Roth
3 pages
Havaianas: A Brazilian brand goes global

The case looks at how a Brazilian footwear company is trying to build a global brand in a highly competitive industry.

Case study ● Marketing - Brand Management
By Professor Dominique Turpin and Tania Naomi Konishi
19 pages
Walter Meier: Jet International Expansion

The case describes Walter Meier’s international expansion aspirations, and the process for identifying Brazil as a new market for expansion.

Case study ● Marketing - Global Business
By Professor Dominique Turpin and Martin Roth
17 pages
Spanish Vines: Colombian market entry

Is the Colombian opportunity the right one to begin expanding SV’s international footprint?

Case study ● Marketing
By Professor Dominique Turpin and Martin Roth
15 pages
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