Doosan Infracore International: Portable power brand transformation (A)The strategic role of branding in B2B markets, the pressures of new corporate brand mandates, and analyses needed for alternative branding strategies. Case study ● Marketing - Brand Management By Professor Dominique Turpin and Martin Roth 17 pages
Doosan Infracore International: Portable power brand transformation (B)The case illustrates the complexities of developing global branding strategies for companies with established lines of business throughout the world. Case study ● Marketing - Brand Management By Professor Dominique Turpin and Martin Roth 3 pages
Havaianas: A Brazilian brand goes globalThe case looks at how a Brazilian footwear company is trying to build a global brand in a highly competitive industry. Case study ● Marketing - Brand Management By Professor Dominique Turpin and Tania Naomi Konishi 19 pages
Walter Meier: Jet International ExpansionThe case describes Walter Meier’s international expansion aspirations, and the process for identifying Brazil as a new market for expansion. Case study ● Marketing - Global Business By Professor Dominique Turpin and Martin Roth 17 pages
Spanish Vines: Colombian market entryIs the Colombian opportunity the right one to begin expanding SV’s international footprint? Case study ● Marketing By Professor Dominique Turpin and Martin Roth 15 pages
