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Entrepreneurship

IMD's selection of case studies on entrepreneurship

JMC Soundboard: Crossing the sound barrier

Marketing a breakthrough technology product

Case study ● Entrepreneurship - Strategy - Mergers and Acquisitions - Negotiation
By Professor Benoit F. Leleux and Laure Le Hardy de Beaulieu
22 pages Award winner
Materialise: Supporting the 3D printing revolution

Being an established prized player in the industry opened up many opportunities

Case study ● Strategy - Technology Management - Entrepreneurship
By Professor Benoit F. Leleux and Mazen Zein
19 pages
La Martina (A): "Pasíon Argentina"

Building a brand, managing growth and globalizing

Case study ● Entrepreneurship - Strategy - Brand Management
By Professor Benoit F. Leleux, Professor Dominique Turpin and Thomas Brochier
26 pages Award winner
Venture Valuation AG: The genedata assignment

Venture Valuation conducts an independent valuation of Genedata, a Swiss start-up company to help Novartis Venture Fund structure the next financing round.

Case study ● Finance - Entrepreneurship
By Professor Benoit F. Leleux, Victoria Kemanian, Atul Pahwa and Katrin Siebenbürger Hacki
17 pages
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