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Disruption

IMD's selection of case studies on disruption

Turkcell (A): How To Respond To Digital Disruption?

How can corporate executives determine the digital future of their business?

Case study ● Disruption - Strategy - Digital - Organizational Transformation - Growth - Emerging Market
By Professor Tawfik Jelassi and Pallivathukkal Cherian Abrahim
9 pages
Turkcell (B): From a telecom network operator to a customer experience provider

How can companies embark on a digital business transformation to achieve the digital future of their business?

Case study ● Disruption - Strategy - Digital - Organizational Transformation - Growth - Emerging Market
By Professor Tawfik Jelassi and Pallivathukkal Cherian Abrahim
15 pages
ING: An agile organization in a disruptive environment

How to design agile organizations, and what are the opportunities and pitfalls to expect in the transformation?

Case study ● Disruption - Strategy - Digital - Agility
By Professor Stéphane J. G. Girod, Eduarda Philadelpho Fernandes de Pina, Moncef Tanfour and Sara Svedjedal
20 pages
Accorhotels’ digital Transformation: A response to Hospitality disruptor Airbnb

The case discusses the strategic response of industry incumbents to the challenges coming from digital disruptors.

Case study ● Disruption - Digital - Strategy
By Professor Tawfik Jelassi and Valerie Keller-Birrer
25 pages
Pepperfry.Com: Turning The Tables On Disruption

The case discusses how Pepperfry, India’s largest online furniture retailer, disrupted the furniture and home decor market.

Case study ● Strategy - Disruption - Supply Chain
By Professor Amit M. Joshi and Ivy Buche
19 pages Award winner
Mclaren Applied Technologies: Building a disruptive business

MAT needed to fund its growth through operations, and second, it could not damage the McLaren brand.

Case study ● Disruption - Strategy - Digital
By Professor Michael R. Wade, Siddhartha Kunti and Christopher Bjerkan Wade

3 pages
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