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Chinese corporations

IMD's selection of case studies on Chinese corporations

China's Tencent: Leading the way in monetizing platforms

This case explains how Tencent built a digital platform business from scratch over a period of nearly two decades.

Case study ● China - Finance
By Professor Salvatore Cantale, Ivy Buche and Joel Barbier
17 pages
Xiaomi 2015: A homegrown Apple in China?

How Xiaomi leveraged ubiquitous connectivity and open innovation to revolutionize the mobile phone industry in the global market.

Case study ● China - Strategy - Global Business
By Professor Howard H. Yu
18 pages Award winner
Alibaba vs. Ebay: Competing in the Chinese C2C market (A)

This case series follows Taobao, part of the Alibaba Group – the leading business-to-business (B2B) e-commerce company in China – from 2003 to 2006.

Case study ● China - Strategy - Culture - General Management
By Professor Winter Nie, Katherine Xin and Vladimir Pucik
3 pages
Han's Laser (A): A high-tech company with Chinese characteristics (1996-2000)

This case provides an example of how a Chinese entrepreneur started a company without a lot of money and built it into a market leader.

Case study ● China - Strategy - General Management
9 pages
Spice World: Cultivating a unique culture

This case closely follows the story of Zhu Quan and his path to build the Spice World empire in the highly competitive, low-barrier hot pot industry.

Case study ● China - Strategy - Marketing
By Professor Winter Nie and Shih-Han Huang
15 pages
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