China's Tencent: Leading the way in monetizing platformsThis case explains how Tencent built a digital platform business from scratch over a period of nearly two decades. Case study ● China - Finance By Professor Salvatore Cantale, Ivy Buche and Joel Barbier 17 pages
Xiaomi 2015: A homegrown Apple in China?How Xiaomi leveraged ubiquitous connectivity and open innovation to revolutionize the mobile phone industry in the global market. Case study ● China - Strategy - Global Business By Professor Howard H. Yu 18 pages Award winner
Alibaba vs. Ebay: Competing in the Chinese C2C market (A)This case series follows Taobao, part of the Alibaba Group – the leading business-to-business (B2B) e-commerce company in China – from 2003 to 2006. Case study ● China - Strategy - Culture - General Management By Professor Winter Nie, Katherine Xin and Vladimir Pucik 3 pages
Han's Laser (A): A high-tech company with Chinese characteristics (1996-2000)This case provides an example of how a Chinese entrepreneur started a company without a lot of money and built it into a market leader. Case study ● China - Strategy - General Management 9 pages
Spice World: Cultivating a unique cultureThis case closely follows the story of Zhu Quan and his path to build the Spice World empire in the highly competitive, low-barrier hot pot industry. Case study ● China - Strategy - Marketing By Professor Winter Nie and Shih-Han Huang 15 pages