The future of the fashion industry in a post-Covid-19 world
Case Study

The future of the fashion industry in a post-Covid-19 world

9 pages
March 2021
Reference: IMD-7-2266

In 2020, the global fashion industry was faced with substantial disruptions. The COVID-19 pandemic had had disruptive consequences, both on the demand and supply sides. But the fashion industry was in distress long before the pandemic struck. In the last decade, the industry had come under intensifying scrutiny for being exploitative, environmentally damaging, and unsustainable. Numerous stakeholders were increasingly concerned about environmental issues, such as the impact of textile production and waste on climate change, as well as social issues, such as exploitative labor conditions for low-wage workers at the bottom of the value chain, especially in developing countries. Emilie had been asked to prepare a proposal on the future of the fashion industry in the post-pandemic era. She was due to present her proposal to the board the following Monday.

Learning Objective
  1. Understand how the COVID-19 pandemic disrupted the global fashion industry.  
  2. Analyze macro-economic factors shaping the global fashion industry.
  3. Evaluate the attractiveness of the global fashion industry.
  4. Identify key industry trends post-pandemic.
Keywords
Strategy, Fashion, Digital, Digital Disruption, Disruption, Sustainability, Sustainability Strategy, Circular Economy, Fast Fashion, COVID-19, Pandemic, Innovation, Crisis Management, Decent Work Conditions, Industry Innovation, Responsible Production, Responsible Consumption, Climate Action
Settings
Apparel and Fashion
2019-2021
Type
Published Sources
Copyright
© IMD 2021
Language
English
Related material
Teaching note
Case clearing houses
IMD case studies are distributed through case clearing houses. In order to browse the collection and purchase copies please visit the links below.

The Case Centre, UK Office

Cranfield University

Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Fax +44 (0)1234 751125
Email [email protected]

Harvard Business School Publishing

60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]

The Case Centre, US office

Babson College

Babson Park, Wellesley MA 02457, USA
Tel +1 781 239 5884
Fax +1 781 239 5885
Email [email protected]

Asia Pacific Case Center

NUCB Business School

1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]

Contact

Research Information & Knowledge Hub for additional information on IMD publications

Looking for something specific?
IMD's faculty and research teams publish articles, case studies, books and reports on a wide range of topics