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    Case Study

    Ping An: How a Chinese insurance firm became a tech giant (C)

    By Howard H. Yu, Yunfei Feng and Anouk Lavoie Orlick
    5 pages
    November 2020
    Order this case study
    Reference: IMD-7-2244

    Case (C) is about Autohome, which is the only unicorn Ping An acquired, rather than built from the ground up. After acquisition by Ping An, Autohome was transformed form a pure automobile website to develop four key offerings — content, transaction, finance, and lifestyle — all powered by AI, big data, and cloud technology. After the acquisition, in the span of three and a half years, Autohome’s stock price quadrupled.

    Learning Objective
    • Identify the how business intelligence improves transparency and management efficiency
    • Understand the ways to bring internal technology and practices to the market
    Keywords
    Digital, Digital Transformation, Start-up, Incubation, Transformational Leadership, Transformation
    Settings
    Asia Pacific, China
    Ping An Insurance, Finance and Insurance
    1988-2020
    Type
    Field Research
    Copyright
    © 2020
    Available Languages
    English
    Related material
    Teaching note, Video
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