Case C focuses on the situation faced by Papyrus Laser four years after its chaotic founding. Robert Keane was faced with the challenges and opportunities offered by the explosion of the Internet as a communication and retailing channel. He had to decide whether or not to completely overhaul the strategy of the company and take it from an internet-enabled distributor of speciality paper products in Europe to a true global internet-driven e-printing specialist, with leading edge print and edit technologies.
Keywords
Business Opportunity, Printing, Publishing, Start-up, eCommerce, Internet, Business Plan, Growth Financing, Globalization
Copyright Information
IMD retains all proprietary interests in its case studies and notes. Without prior written permission, IMD cases and notes may not be reproduced, used, translated, included in books or other publications, distributed in any form or by any means, stored in a database or in other retrieval systems. For additional copyright information related to case studies, please contact Case Services.
